The Charity Commission’s latest research into public trust in charities has been published and finds that trust in charities has marginally increased at a time when trust in other institutions has flatlined or fallen. When compared to 10 other institutions, only trust in doctors is rated higher. Trust in charities however has not returned to previous highs.
The research also explores how trust varies among different parts of the public. Those who are less economically secure are much less inclined to trust larger, international, and professionalised charities than smaller, local, volunteer-run concerns. The trust in small charities derives primarily from a sense that more money reaches the end cause. A charity’s cause also plays a significant role in trust: only 14% of the public are inclined to trust a charity that serves a good cause that they are not particularly interested in more than a charity that serves a cause that they care about.
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